Exam Details
| Subject | International Marketing Management | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in International Business Operations/ Masters of Commerce | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. Write short notes on any two of the following:
Components of Promotion Mix
Selection of Products
Ethnocentric Orientation
Advantages of branding
2. Distinguish between any two of the following:
Contract Manufacturing and Franchising
Differentiated and undifferentiated market targeting
Warranty and Guarantee
Selling and Marketing
Attempt any four of the following questions:
3. "International Business Environment plays a vital role in the conduct of international business operations". Discuss briefly the components of International Marketing Environment.
Differentiate between standardization and adaptation of international advertising.
Discuss the steps involved in sales force Management.
5. Explain the important methods of pricing in International Marketing with suitable examples.
What are the factors an exporter has to consider in selecting an overseas agent for distributing his product?
Discuss the points to be noted in negotiating Export Agency Agreement.
7. Examine how advances in information technology impacts business.
"Report writing is the final phase of marketing research procedure". Discuss the guidelines of Report Writing.
Discuss an ideal format of a Research Report.
9. Describe the phases of International Product Life Cycle. How does it help to the planning of product?
Components of Promotion Mix
Selection of Products
Ethnocentric Orientation
Advantages of branding
2. Distinguish between any two of the following:
Contract Manufacturing and Franchising
Differentiated and undifferentiated market targeting
Warranty and Guarantee
Selling and Marketing
Attempt any four of the following questions:
3. "International Business Environment plays a vital role in the conduct of international business operations". Discuss briefly the components of International Marketing Environment.
Differentiate between standardization and adaptation of international advertising.
Discuss the steps involved in sales force Management.
5. Explain the important methods of pricing in International Marketing with suitable examples.
What are the factors an exporter has to consider in selecting an overseas agent for distributing his product?
Discuss the points to be noted in negotiating Export Agency Agreement.
7. Examine how advances in information technology impacts business.
"Report writing is the final phase of marketing research procedure". Discuss the guidelines of Report Writing.
Discuss an ideal format of a Research Report.
9. Describe the phases of International Product Life Cycle. How does it help to the planning of product?
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting for Managerial Decisions
- Business Environment
- Export- Import Procedures and Documentation
- Financial Management
- I n d i a s F o r e i g n T r a d e
- International Business Environment
- International Business Finance
- International Marketing Logistics
- International Marketing Management
- Marketing Management
- Organisation Theory and Behavior
- Research Methodology and Statistical Analysis