Exam Details
| Subject | International Marketing Management | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in International Business Operations/ Masters of Commerce | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Write short notes on any two of the following:
Negative Publicity
Strategic Alliance
Counter-trade
General Agreement on Trade in Services (GATS)
2. Distinguish between any two of the following:
Product Standardization and Adaptation.
Local Brands and Global Brands.
Contract Manufacturing and Assembly.
Random Sampling and Systematic Sampling.
Attempt any four of the following questions
3. Discuss the important social, ethical and environmental issues in international business. How some of these issues are used as business barriers against developing nations?
4. Discuss the methods used in collecting primary data while conducting a Market Research Study.
Distinguish between Marginal cost pricing and Cost plus pricing.
Discuss the main elements of price structure for export.
Discuss the key issues in International Marketing Communication.
State the main problems faced by an exporter in international marketing communication.
7. "It is advisable for a small exporter to do export business with the help of an overseas agent". Comment and explain the following:
Advantages offered by an overseas agent to the exporter.
Steps involved in identifying an agent.
Motivating the agent to give his best performance.
8. Explain major objectives of branding and discuss the various branding strategies used by firms. Illustrate your answer with examples.
9. Describe the phases of international product life cycle. How does it help to the planning of the product
Negative Publicity
Strategic Alliance
Counter-trade
General Agreement on Trade in Services (GATS)
2. Distinguish between any two of the following:
Product Standardization and Adaptation.
Local Brands and Global Brands.
Contract Manufacturing and Assembly.
Random Sampling and Systematic Sampling.
Attempt any four of the following questions
3. Discuss the important social, ethical and environmental issues in international business. How some of these issues are used as business barriers against developing nations?
4. Discuss the methods used in collecting primary data while conducting a Market Research Study.
Distinguish between Marginal cost pricing and Cost plus pricing.
Discuss the main elements of price structure for export.
Discuss the key issues in International Marketing Communication.
State the main problems faced by an exporter in international marketing communication.
7. "It is advisable for a small exporter to do export business with the help of an overseas agent". Comment and explain the following:
Advantages offered by an overseas agent to the exporter.
Steps involved in identifying an agent.
Motivating the agent to give his best performance.
8. Explain major objectives of branding and discuss the various branding strategies used by firms. Illustrate your answer with examples.
9. Describe the phases of international product life cycle. How does it help to the planning of the product
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting for Managerial Decisions
- Business Environment
- Export- Import Procedures and Documentation
- Financial Management
- I n d i a s F o r e i g n T r a d e
- International Business Environment
- International Business Finance
- International Marketing Logistics
- International Marketing Management
- Marketing Management
- Organisation Theory and Behavior
- Research Methodology and Statistical Analysis