Exam Details
| Subject | Retail Operation And Store Management II | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
Discuss any three techniques of loyalty programs with examples.
What are the features of a good quality customer service
List the factors to be considered for location and site evaluation in case of retail store.
Explain types of planned shopping centres on the basis of 'extent of shopping area'.
3. What is 'Category management'? Explain its eight step process.
4. What is 'Merchandise Planning'? Explain the process of merchandise planning in brief.
5. Write short notes on any two of the following:
Personal selling and its process
Sales promotion
Ethical behaviour in retailer-employee relationship
Customer Relationship Management
6. What do you understand by Space Allocation Explain in brief types of spaces required in a retail store.
7. Why is planning of Human Resources important in Retailing? Explain its process.
8. What are the legal constraints and issues a retailer has to face in case of pricing and promotion of products? Discuss with examples.
What are the features of a good quality customer service
List the factors to be considered for location and site evaluation in case of retail store.
Explain types of planned shopping centres on the basis of 'extent of shopping area'.
3. What is 'Category management'? Explain its eight step process.
4. What is 'Merchandise Planning'? Explain the process of merchandise planning in brief.
5. Write short notes on any two of the following:
Personal selling and its process
Sales promotion
Ethical behaviour in retailer-employee relationship
Customer Relationship Management
6. What do you understand by Space Allocation Explain in brief types of spaces required in a retail store.
7. Why is planning of Human Resources important in Retailing? Explain its process.
8. What are the legal constraints and issues a retailer has to face in case of pricing and promotion of products? Discuss with examples.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management