Exam Details
| Subject | Retail Operation And Store Management II | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain the marketing implications of high and low involvement product categories.
2. Explain the term What are the benefits of customer loyalty and CRM Programmes?
3.What do you mean by 'Asset management'. Describe the important financial parameters for assessing retail business.
4. State objectives for a retailers with respect to the Balanced score card, perspectives as described by David Walters and Jack Hanrahan.
5. Explain briefly the following terms used in retailing:
Point-of-purchase, Visual display, Tag,
Net landed cost, Store image,
6. Comment on any two of the following:
Prices will remain the Same for a particular season and will not change even if there are changes.
Retailers also have to deal with products which need special selling skills
Inventory Management is the heart of store operation.
7. Distinguish between any two of the following:
Management barrier and Resource barrier.
Demand oriented pricing and cost-oriented pricing.
Hardline fixtures and softline fixtures.
8. Write the short notes on any two of the following:
Channel constraints
Exclusive dealing
Minimum price laws.
2. Explain the term What are the benefits of customer loyalty and CRM Programmes?
3.What do you mean by 'Asset management'. Describe the important financial parameters for assessing retail business.
4. State objectives for a retailers with respect to the Balanced score card, perspectives as described by David Walters and Jack Hanrahan.
5. Explain briefly the following terms used in retailing:
Point-of-purchase, Visual display, Tag,
Net landed cost, Store image,
6. Comment on any two of the following:
Prices will remain the Same for a particular season and will not change even if there are changes.
Retailers also have to deal with products which need special selling skills
Inventory Management is the heart of store operation.
7. Distinguish between any two of the following:
Management barrier and Resource barrier.
Demand oriented pricing and cost-oriented pricing.
Hardline fixtures and softline fixtures.
8. Write the short notes on any two of the following:
Channel constraints
Exclusive dealing
Minimum price laws.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management