Exam Details
| Subject | Retail Operation And Store Management II | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IBRL-Oll I
ADVANCED DIPLOMA IN RETAILING BBA
IN RETAILING
Term-End Examination
June, 2016
o
o
BRL-011: RETAIL OPERATIONS AND STORE
MANAGEMENT -II
Time lwurs Mnxi11lU11l Marks: 50
Note: Attempt any five questiolls.
All questiolls carry equal marks.
1. Discuss the steps involved in the decision making process by a customer for a high involvement product. Explain with suitable examples.
2. Explain the complete decision making process of 'site selection' in case of retail.
3. Elaborate the elements of merchandise presentation. What role do 'Fixtures' play in it Discuss with examples.
4. What is retail promotion mix? What are the different medicines available to the retailers? Discuss them in brief.
5. What is Visual Merchandising? What role do Point of Sales play in Visual Merchandising? Discuss with examples.
6. What is 'category management'? Discuss the same in case of Pantaloons.
7. Write short notes on any two of the following:
Ethical Retailing.
Sources for recruiting sales personnel.
KRAs in 'performance evaluation'.
Merchandise Display Planning.
8. What are the various factors affecting 'retail pricing'? Discuss any two methods of retail pricing.
ADVANCED DIPLOMA IN RETAILING BBA
IN RETAILING
Term-End Examination
June, 2016
o
o
BRL-011: RETAIL OPERATIONS AND STORE
MANAGEMENT -II
Time lwurs Mnxi11lU11l Marks: 50
Note: Attempt any five questiolls.
All questiolls carry equal marks.
1. Discuss the steps involved in the decision making process by a customer for a high involvement product. Explain with suitable examples.
2. Explain the complete decision making process of 'site selection' in case of retail.
3. Elaborate the elements of merchandise presentation. What role do 'Fixtures' play in it Discuss with examples.
4. What is retail promotion mix? What are the different medicines available to the retailers? Discuss them in brief.
5. What is Visual Merchandising? What role do Point of Sales play in Visual Merchandising? Discuss with examples.
6. What is 'category management'? Discuss the same in case of Pantaloons.
7. Write short notes on any two of the following:
Ethical Retailing.
Sources for recruiting sales personnel.
KRAs in 'performance evaluation'.
Merchandise Display Planning.
8. What are the various factors affecting 'retail pricing'? Discuss any two methods of retail pricing.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management