Exam Details
| Subject | Retail Marketing and Communication | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. What do you understand by the term "marketing mix"? Explain its components briefly.
2. Describe the factors that affect consumer's purchase decisions.
3. What are the objectives of Personal selling State the requisite qualities of a salesperson.
4. Explain Maslow's Hierarchy of Needs theory.
5. State the recognisable elements of a brand and the ways in which a retailer can build its brand.
6. Explain the objectives and growth of in-store promotion.
7. Describe the various methods of preparing a promotional Budget.
8. Write short notes on any two of the following:
Factors affecting Retailing Decisions
Product Positioning
Media of Retail Advertising
Footfall Increase Management
2. Describe the factors that affect consumer's purchase decisions.
3. What are the objectives of Personal selling State the requisite qualities of a salesperson.
4. Explain Maslow's Hierarchy of Needs theory.
5. State the recognisable elements of a brand and the ways in which a retailer can build its brand.
6. Explain the objectives and growth of in-store promotion.
7. Describe the various methods of preparing a promotional Budget.
8. Write short notes on any two of the following:
Factors affecting Retailing Decisions
Product Positioning
Media of Retail Advertising
Footfall Increase Management
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management