Exam Details
| Subject | Retail Marketing and Communication | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IBRL-0021
DIPLOMA IN RETAILING BBA
Term-End Examination
o o June, 2016
BRL-002 RETAIL MARKETING AND COMMUNICATION
Time 2 hours Maximum Marks 50
Note: Attempt any five questions. All questions carry equal marks.
1. What do you understand by Retailing decisions State the emerging trends in retail marketing in India.
2. State the major retail activities and the basic reasons for the stores remaining popular.
3. Describe the role of Information Technology in personal selling.
4. Explain the 12 -step personal selling process in retail.
5. What are the objectives of retail promotion mix? Explain the ways of avoiding errors while communicating retail messages.
6. Explain Retail advertising and write a note on 'Below the line advertising'.
7. Explain the concept of store management and promotional methodologies for a store.
8. Write short notes on any two of the following:
The wheel of Retailing
Consumer Images of Retail Stores
Closing the Sale
Growth of In-store Promotion
DIPLOMA IN RETAILING BBA
Term-End Examination
o o June, 2016
BRL-002 RETAIL MARKETING AND COMMUNICATION
Time 2 hours Maximum Marks 50
Note: Attempt any five questions. All questions carry equal marks.
1. What do you understand by Retailing decisions State the emerging trends in retail marketing in India.
2. State the major retail activities and the basic reasons for the stores remaining popular.
3. Describe the role of Information Technology in personal selling.
4. Explain the 12 -step personal selling process in retail.
5. What are the objectives of retail promotion mix? Explain the ways of avoiding errors while communicating retail messages.
6. Explain Retail advertising and write a note on 'Below the line advertising'.
7. Explain the concept of store management and promotional methodologies for a store.
8. Write short notes on any two of the following:
The wheel of Retailing
Consumer Images of Retail Stores
Closing the Sale
Growth of In-store Promotion
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management