Exam Details
| Subject | Retail Marketing and Communication | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain the factors that the retailers have to take into account while developing and implementing their marketing plans.
2. What is personal selling? Describe the qualities that a sales person in a retail store should have to be successful.
3. State the benefits of advertising to retailers, salesmen, consumers and the community.
4. Discuss the concept of and state the ways in which a retailer can build its brand.
5. "The heart of the selling process is the meeting that takes place between the prospect and the sales person". Comment on this statement in the context of retail business.
6. "Product positioning is a very important tool for any kind of market promotion." Elaborate.
7. Explain the various methods of preparing a promotional Budget.
8. Write short notes on any two of the following:
In -Store Promotion
Product Positioning
Media of Retail Advertising
Developing Brand in retailing
2. What is personal selling? Describe the qualities that a sales person in a retail store should have to be successful.
3. State the benefits of advertising to retailers, salesmen, consumers and the community.
4. Discuss the concept of and state the ways in which a retailer can build its brand.
5. "The heart of the selling process is the meeting that takes place between the prospect and the sales person". Comment on this statement in the context of retail business.
6. "Product positioning is a very important tool for any kind of market promotion." Elaborate.
7. Explain the various methods of preparing a promotional Budget.
8. Write short notes on any two of the following:
In -Store Promotion
Product Positioning
Media of Retail Advertising
Developing Brand in retailing
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management