Exam Details
| Subject | Marketing | |
| Paper | ||
| Exam / Course | Bachelor's Degree Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. What do you understand by marketing environment? Discuss the micro-environment of marketing.
2. What is a product? Explain the classification scheme of a product with suitable examples.
3. Explain the conditions under which skimming price and penetration price is preferred.
4. Discuss the important functions performed by retailers in distribution of products.
5. What is advertising? Explain the factors that determine the choice of media in advertising.
6. What do you mean by branding? Discuss the process of selecting a brand name.
7. What is the importance of market segmentation? 4+6 Discuss the bases of segmenting a consumer market, for following products
Toothpaste
Automobiles.
8. Differentiate between the following:
Selling and marketing
Personal Selling and Sales Promotion
2. What is a product? Explain the classification scheme of a product with suitable examples.
3. Explain the conditions under which skimming price and penetration price is preferred.
4. Discuss the important functions performed by retailers in distribution of products.
5. What is advertising? Explain the factors that determine the choice of media in advertising.
6. What do you mean by branding? Discuss the process of selecting a brand name.
7. What is the importance of market segmentation? 4+6 Discuss the bases of segmenting a consumer market, for following products
Toothpaste
Automobiles.
8. Differentiate between the following:
Selling and marketing
Personal Selling and Sales Promotion
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Export Procedure And Documentation
- Marketing
- Office Organization and Management
- Secretarial Practice