Exam Details
| Subject | Marketing | |
| Paper | ||
| Exam / Course | Bachelor's Degree Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 4 I AMK-1 1
BACHELOR'S DEGREE PROGRAMME
Term-End Examination
December, 2015
(APPLICATION ORIENTED COURSE) AMK-1 MARKETING
Time hours Maximum Marks 50 Weightage 70%
Note: Attempt both Part A and Part B.
PART
1. Distinguish between any two of the following:
Direct channel and indirect channel
Brand and Trade mark
Market skimming price and penetration price
Macro and micro marketing environment
2. Write short notes on any two of the following:
Packaging
Sales promotion
Objectives of pricing
Stages in product development process
PART-B
Attempt any three of the following:
3. Discuss the evaluation of marketing with suitable examples.
4. Define product mix and product line and discuss its strategies.
5. Describe the provisions of the Essential Commodities Act in so far as they relate to regulation of price.
6. What would be the most likely mode of transportation for the following products and why?
Soft drinks
Coal
Refrigerator
Industrial chemicals
7. Define and differentiate between publicity and advertising.
8. What do you mean by promotion mix? Discuss the factors effecting the promotion mix.
BACHELOR'S DEGREE PROGRAMME
Term-End Examination
December, 2015
(APPLICATION ORIENTED COURSE) AMK-1 MARKETING
Time hours Maximum Marks 50 Weightage 70%
Note: Attempt both Part A and Part B.
PART
1. Distinguish between any two of the following:
Direct channel and indirect channel
Brand and Trade mark
Market skimming price and penetration price
Macro and micro marketing environment
2. Write short notes on any two of the following:
Packaging
Sales promotion
Objectives of pricing
Stages in product development process
PART-B
Attempt any three of the following:
3. Discuss the evaluation of marketing with suitable examples.
4. Define product mix and product line and discuss its strategies.
5. Describe the provisions of the Essential Commodities Act in so far as they relate to regulation of price.
6. What would be the most likely mode of transportation for the following products and why?
Soft drinks
Coal
Refrigerator
Industrial chemicals
7. Define and differentiate between publicity and advertising.
8. What do you mean by promotion mix? Discuss the factors effecting the promotion mix.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Export Procedure And Documentation
- Marketing
- Office Organization and Management
- Secretarial Practice