Exam Details
| Subject | Marketing | |
| Paper | ||
| Exam / Course | Bachelor's Degree Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. Define concept of marketing. Explain its importance in a developing economy.
2. What do you mean by Product Life Cycle Discuss the marketing strategies at different stages of the Product Life Cycle.
3. What is meant by pricing Explain any two methods of price determination of a product.
4. What is channel of distribution Discuss the factors to be kept in mind while selecting the channel of distribution of a product.
5. Explain the steps involved in Marketing Communication Process.
6. What do you understand by consumer behaviour? Describe the stages involved in consumer purchase decision.
7. What is packaging? Explain the functions of packaging.
8. Write short notes on any two of the following:
Promotion -Mix
Branding Decisions
Market Segmentation
2. What do you mean by Product Life Cycle Discuss the marketing strategies at different stages of the Product Life Cycle.
3. What is meant by pricing Explain any two methods of price determination of a product.
4. What is channel of distribution Discuss the factors to be kept in mind while selecting the channel of distribution of a product.
5. Explain the steps involved in Marketing Communication Process.
6. What do you understand by consumer behaviour? Describe the stages involved in consumer purchase decision.
7. What is packaging? Explain the functions of packaging.
8. Write short notes on any two of the following:
Promotion -Mix
Branding Decisions
Market Segmentation
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Export Procedure And Documentation
- Marketing
- Office Organization and Management
- Secretarial Practice