Exam Details
| Subject | corporate planning and strategic management (old) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2016 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. (Part II) (Semester III) Examination, 2016
CORPORATE PLANNING AND STRATEGIC MANAGEMENT
(Paper XVII)
Day and Date Friday, 16-12-2016 Max. Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Q. 1 is compulsory.
Solve any two questions from Q. Q. 3 and Q. 4.
Attempt any two questions from Q. Q. 6 and Q. 7.
1. Case study
Hindustan Unilever Limited is a subsidiary of Unilever, which is one of the
world's largest organizations in the Fast Moving Consumer Goods (FMCG) sector.
The brands of HUL touch the everyday lives of various consumers in India. The
vision of HUL involves continuously innovating the technologies to increase
conservation in its operations. It aims to reduce the water consumption by using
advanced technologies. The mission of HUL includes meeting everyday needs
for nutrition, hygiene and personal care with brands that help people feel and
look good and get more out of life. The main aim of HUL is to add vitality to the
lives of people.
HUL cares about its customers, employees, shareholders and business partners.
It is committed towards making continuous improvements according to the
changing environment. HUL's core business is home and personal care products
and food items. Home and personal care products include skin care, laundry,
deodorants and health care; whereas, food items include tea, coffee, ice creams
and processed food products. HUL has a planned strategy for developing strong
brands; thus, covers different market segments with its different brands, such
as Dove, Lux, Liril, Pears and Lifebuoy.
The increasing competition in the FMCG sector has posed a great challenge for
HUL. Proctor and Gamble and Nivea are the strong competitors of HUL. Many
competitors of HUL have copied its marketing and distribution strategies, affecting
the competitive advantage of HUL to a great extent.
Earlier, the top management of HUL was responsible for making strategic decisions
and the functional head looked after the functional management of HUL. Now,
SLR-T 42
there is a shift in strategic decision making from HUL to Unilever. The global
strategy of Unilever focused on producing limited number of high-priced products
in a year. However, it affected HUL's own strategy of offering low priced products.
HUL has always tried to align with the Indian Environment. It has always
experimented with new ideas; for example, it entered the Indian rural market with
an effective distribution system. The global strategies of Unilever indicate a
change and maturity in the Indian markets.
Questions
Analyse case. 4
Give your opinion on strategic decision-making at HUL. Do you think the shift
in decision-making was advantageous for HUL 5
Comment on the strategic thinking of HUL. 5
2. Write short note on (any two) 14
Mission and Objectives
Porter's 5 forces model of competition
SWOT analysis.
3. Write short note on (any two) 14
Strategic Business Units
Liquidation Strategy
Operational Control.
4. Write short note on (any two) 14
New Business models for Internet Economy
Leadership Styles
Resource allocation with reference to strategy implementation.
5. Define strategy and various levels at which it operates. What do you mean by
Strategic Decision Making 14
6. What are the various organizational structures to suit different strategic options
What are different structural considerations while choosing structure 14
7. What are the company situations where tailoring strategy is done to fit specific
industry 14
CORPORATE PLANNING AND STRATEGIC MANAGEMENT
(Paper XVII)
Day and Date Friday, 16-12-2016 Max. Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Q. 1 is compulsory.
Solve any two questions from Q. Q. 3 and Q. 4.
Attempt any two questions from Q. Q. 6 and Q. 7.
1. Case study
Hindustan Unilever Limited is a subsidiary of Unilever, which is one of the
world's largest organizations in the Fast Moving Consumer Goods (FMCG) sector.
The brands of HUL touch the everyday lives of various consumers in India. The
vision of HUL involves continuously innovating the technologies to increase
conservation in its operations. It aims to reduce the water consumption by using
advanced technologies. The mission of HUL includes meeting everyday needs
for nutrition, hygiene and personal care with brands that help people feel and
look good and get more out of life. The main aim of HUL is to add vitality to the
lives of people.
HUL cares about its customers, employees, shareholders and business partners.
It is committed towards making continuous improvements according to the
changing environment. HUL's core business is home and personal care products
and food items. Home and personal care products include skin care, laundry,
deodorants and health care; whereas, food items include tea, coffee, ice creams
and processed food products. HUL has a planned strategy for developing strong
brands; thus, covers different market segments with its different brands, such
as Dove, Lux, Liril, Pears and Lifebuoy.
The increasing competition in the FMCG sector has posed a great challenge for
HUL. Proctor and Gamble and Nivea are the strong competitors of HUL. Many
competitors of HUL have copied its marketing and distribution strategies, affecting
the competitive advantage of HUL to a great extent.
Earlier, the top management of HUL was responsible for making strategic decisions
and the functional head looked after the functional management of HUL. Now,
SLR-T 42
there is a shift in strategic decision making from HUL to Unilever. The global
strategy of Unilever focused on producing limited number of high-priced products
in a year. However, it affected HUL's own strategy of offering low priced products.
HUL has always tried to align with the Indian Environment. It has always
experimented with new ideas; for example, it entered the Indian rural market with
an effective distribution system. The global strategies of Unilever indicate a
change and maturity in the Indian markets.
Questions
Analyse case. 4
Give your opinion on strategic decision-making at HUL. Do you think the shift
in decision-making was advantageous for HUL 5
Comment on the strategic thinking of HUL. 5
2. Write short note on (any two) 14
Mission and Objectives
Porter's 5 forces model of competition
SWOT analysis.
3. Write short note on (any two) 14
Strategic Business Units
Liquidation Strategy
Operational Control.
4. Write short note on (any two) 14
New Business models for Internet Economy
Leadership Styles
Resource allocation with reference to strategy implementation.
5. Define strategy and various levels at which it operates. What do you mean by
Strategic Decision Making 14
6. What are the various organizational structures to suit different strategic options
What are different structural considerations while choosing structure 14
7. What are the company situations where tailoring strategy is done to fit specific
industry 14
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- global human resource management
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- industrial engineering
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- international logistics
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- managerial communication – ii
- managerial economics
- managerial excellence
- marketing management
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- operations management
- organisational behaviour
- organizational behaviour
- paper – ix : marketing management
- paper – xii : production and materials management (old)
- paper – xiii : economic environment of busines
- paper – xiv : managerial comunication – ii
- paper – xv : research methodology
- paper – xvi : event management(new)
- paper – xvi : operations management
- paper – xvii : strategic management
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- perspectives of management
- principles of management
- product and brand management
- product and brand management (paper – i)
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- sales and strategic marketing
- sales and strategic marketing (new cbcs)
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- statistical methods
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