Exam Details
| Subject | corporate planning and strategic management (old) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2016 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. (Part II) (Semester III) Examination, 2016
CORPORATE PLANNING AND STRATEGIC MANAGEMENT
(New CBCS) (Paper XVII)
Day and Date Friday, 16-12-2016 Max. Marks 70
Time 10.30 a.m. to 1.00 p.m.
Instructions Q.1 is compulsory.
Solve any two questions from Q.2, Q. 3 and Q. 4.
Attempt any two questions from Q. Q.6 and Q. 7.
1. Case Study.
Indian paint industry follows a growth process that is driven by economic growth
factors, such as urbanization and increase living standards. The demand for
paint is a seasonal demand as it increases before a festive season or after
monsoon season. The important factors for the growth of Indian paint industry
are geographical reach, product innovation and distribution network. Asian Paints,
with 30% market share, is the market leader in the decorative paint segment.
Households form the major customers of the descorative paint segment. Nerolac
(with 20% market share) is the market leader in industrial segment. Asian Paints,
Nerolac and Berger Paints form the important organizations in the organized
paint sector. However, there are around 2000 units in the unorganized paint
sector, which cover 35% to 40% of the Indian market.
The demand and supply for Indian paints is uneven as supply is more than the
demand in both the decorative and industrial paints segment. The monsoon and
festivals determine the demand for the decorative paints; where as, automobile
industries and engineering industries decide the demand for industrial paints.
Indian paint industry is in the maturity stage; thus, there is no threat of a new
entrant in this industry. However, there is a scope of entry of foreign players
through joint ventures and mergers and acquisitions. For example, Nerolac has
a joint venture with Kansai, of Japan. In addition, other companies, such as
Asian paints are planning to enter into the international markets.
Seat
No.
SLR-T 25
Raw materials, such as solvents, pigments and addictives, form the major cost
of production of the paint industry. The bargaining power of suppliers also affects
the paint industry. In addition, the bargaining power of customers is very high in
the Indian paint industry. In the industrial segment, buyers buy in bulk, which
indicates their high bargaining power. Similarly, in the decorative segment, buyers
have high bargaining power because of availability of a variety of paints. Due to
increasing pollution, paint industry is shifting to the environmental friendly
non-toxic paints. The Indian paint market is expected to be in a good shape in the
next five years. The custom duty has fallen from 12% to that has lowered the
cost of imported raw materials. This will have a positive impact on the Indian
paint industry.
Analyse the case. 4
Identify the different competitive forces with reference to Porter's Model
affecting the Indian paint industry. 5
What strategic choices can be made by the organizations in the Indian paint
Industry Discuss various strategic alternatives that can be used for expansion.
5
2. Write short note on (any two) 14
Mission and objectives
SWOT Analysis
GE 9 Cell Model.
3. Write short note on (any two) 14
Liquidation as undesirable strategy
Tailoring strategy to specific company and situation
Mergers and acquisitions is popular strategic choice.
4. Write short note on (any two) 14
Issues in strategy implementation
Operational control
Strategies for competing in Globalised Market.
5. How can strategic leaders match leadership style to requirement of strategy
being implemented Explain with the help of various leadership styles. 14
6. Explain in detail integration strategy. What are the conditions in which company
adopts integration strategy 14
7. Discuss in detail concept of strategy, levels of strategy and strategic decision
making process. 14
CORPORATE PLANNING AND STRATEGIC MANAGEMENT
(New CBCS) (Paper XVII)
Day and Date Friday, 16-12-2016 Max. Marks 70
Time 10.30 a.m. to 1.00 p.m.
Instructions Q.1 is compulsory.
Solve any two questions from Q.2, Q. 3 and Q. 4.
Attempt any two questions from Q. Q.6 and Q. 7.
1. Case Study.
Indian paint industry follows a growth process that is driven by economic growth
factors, such as urbanization and increase living standards. The demand for
paint is a seasonal demand as it increases before a festive season or after
monsoon season. The important factors for the growth of Indian paint industry
are geographical reach, product innovation and distribution network. Asian Paints,
with 30% market share, is the market leader in the decorative paint segment.
Households form the major customers of the descorative paint segment. Nerolac
(with 20% market share) is the market leader in industrial segment. Asian Paints,
Nerolac and Berger Paints form the important organizations in the organized
paint sector. However, there are around 2000 units in the unorganized paint
sector, which cover 35% to 40% of the Indian market.
The demand and supply for Indian paints is uneven as supply is more than the
demand in both the decorative and industrial paints segment. The monsoon and
festivals determine the demand for the decorative paints; where as, automobile
industries and engineering industries decide the demand for industrial paints.
Indian paint industry is in the maturity stage; thus, there is no threat of a new
entrant in this industry. However, there is a scope of entry of foreign players
through joint ventures and mergers and acquisitions. For example, Nerolac has
a joint venture with Kansai, of Japan. In addition, other companies, such as
Asian paints are planning to enter into the international markets.
Seat
No.
SLR-T 25
Raw materials, such as solvents, pigments and addictives, form the major cost
of production of the paint industry. The bargaining power of suppliers also affects
the paint industry. In addition, the bargaining power of customers is very high in
the Indian paint industry. In the industrial segment, buyers buy in bulk, which
indicates their high bargaining power. Similarly, in the decorative segment, buyers
have high bargaining power because of availability of a variety of paints. Due to
increasing pollution, paint industry is shifting to the environmental friendly
non-toxic paints. The Indian paint market is expected to be in a good shape in the
next five years. The custom duty has fallen from 12% to that has lowered the
cost of imported raw materials. This will have a positive impact on the Indian
paint industry.
Analyse the case. 4
Identify the different competitive forces with reference to Porter's Model
affecting the Indian paint industry. 5
What strategic choices can be made by the organizations in the Indian paint
Industry Discuss various strategic alternatives that can be used for expansion.
5
2. Write short note on (any two) 14
Mission and objectives
SWOT Analysis
GE 9 Cell Model.
3. Write short note on (any two) 14
Liquidation as undesirable strategy
Tailoring strategy to specific company and situation
Mergers and acquisitions is popular strategic choice.
4. Write short note on (any two) 14
Issues in strategy implementation
Operational control
Strategies for competing in Globalised Market.
5. How can strategic leaders match leadership style to requirement of strategy
being implemented Explain with the help of various leadership styles. 14
6. Explain in detail integration strategy. What are the conditions in which company
adopts integration strategy 14
7. Discuss in detail concept of strategy, levels of strategy and strategic decision
making process. 14
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