M.B.A. (Part (Semester II) Examination, 2016
Paper XIV MANAGERIAL COMMUNICATION II
Day and Date Monday, 5-12-2016 Total Marks 70
Time 2.30 p.m. to 5.30 p.m.
Instructions Q. No. 1 is compulsory.
Attempt any two questions from Q. No. 2 to Q. No. 4.
Attempt any two questions from Q. No. 5 to Q. No. 7.
1. Case study.
Raghunathan is a Vice-President in a multinational company in Noida. He is a
Harvard graduate and lived in the United States for more than five years. He
understands how Americans behave and expect to be treated abroad. He knows
that they follow schedules punctually, dislike delays and hate to be kept waiting
or to keep someone waiting. Therefore, Raghunathan was very uneasy when
Mr. Sharma, the CEO of this company, was late for their meeting with the American
delegation visiting the company that morning.
Raghunathan kept the visitors busy by making small talk, but their restlessness
was visible in the repeated glances at their wrist watches. Mr. Sharma arrived
after about 20 minutes and was apologetic for delay, which was caused by a
huge traffic jam. Raghunathan introduced the visiting American group to him and
without any further delay Mr. Sharma took everyone to the boardroom for a
presentation of the company the past, the present and the future -before holding
a discussion on the proposed trade between the two companies.
Mr. John Wright, the head of the visiting delegation, listened to the presentation with
full attention. He noted down some points and clarified these with Mr. Sharma
however he declined to stay for lunch, saying that they had to catch a 3 p.m flight
to Mumbai and did not have time. When leaving, Mr. Wright said that he would
get back to them. Raghunathan wished Mr. Sharma had not been late to the
meeting, as they had lost valuable time that could have been used for discussing
business opportunities.
P.T.O.
Seat
No.
SLR-T 22
Questions
Analyse the above case. 4
What went wrong in the given case Justify your opinion. 5
What can one learn from this case about business and professional interactions
(Explain in detail). 5
2. Write short notes on (any two) 14
Characteristics of effective Memo.
Etiquettes in office settings.
Direct and indirect communication style.
3. Answer in brief (any two) 14
What Visual Aids play a role in Business Presentation What are the types
of Visual Aids
For Golden Jubilee of your firm, you wish to present wall clocks to your staff.
Write to a manufacturer of clocks giving details of your requirements and
ask him to gift-wrap each clock at no extra cost.
Define Group Discussion. What are the characteristics of successful Group
Discussions
4. Answer in brief (any two) 14
You have paid Rs. for an annual maintenance contract with the firm
from which you purchased a P.C. for your office. You find their service very
poor they do not send their engineer inspite of repeated telephone calls and
letters. Write to the Customer Service Manager expressing your dissatisfaction
with the service.
Explain in brief Press Release and Internet Press Release.
Define Job Interview. What are the types of Interviews
5. Define Business Presentation. Explain in brief how to plan and organise effectively
the Business Presentation. 14
6. Discuss the kinds (types) of interview questions that may be asked during an
interview. Describe in brief the pre-interview preparation techniques. 14
7. Describe the nature and importance of Group Discussion. Also highlight the
techniques for individual contribution in Group Discussion. 14