DISTANCE EDUCATION
M.A. (MC MC) DEGREE EXAMINATION,
MAY 2017.
MASS COMMUNICATION RESEARCH
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. What is induction and deduction method?
2. Describe the exploratory research.
3. Describe experimental research.
4. Define the formulation of hypothesis.
5. Explain the need and scope of print media research.
6. Explain the term TAM and RAM.
7. Describe the hypotheses formation techniques.
8. Define report writing.
PART B — 15 60 marks)
Answer any FOUR questions.
9. Describe the development mass media research and its
status in India.
10. Define the types of mass media research.
Sub. Code
24
DE-312
WS
2
11. Elaborate the sources of research dilemma.
12. What are the rules kept in mind when preparation of
questionnaire designs?
13. Present a research proposal for "portrayal of feminism in
the Tamil newspaper".
14. Define the types of data collection techniques and
analysis procedure.
15. Explain the research methods and procedures.