DISTANCE EDUCATION
M.A. (MC and JR)/MJMC DEGREE EXAMINATION,
MAY 2018.
MASS COMMUNICATION RESEARCH
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. What is media research and its impotence?
2. Explain about SPSS.
3. What is replication? Explain the various types of
replication.
4. What is sampling? Explain the various sampling
techniques.
5. Explain the various steps and procedure for conducting a
Survey research.
6. Explore the differences between the interview schedule
and questionnaire.
7. "Review of literature is the backbone for doing a
research" Explain.
8. Elaborate about the quantitative research.
Sub. Code
24
DE-3715
2
wk4
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Explain the content analysis method in print media
research.
10. What is called variable? Elaborate the different types of
variable.
11. Elaborate the primary and secondary data with example.
12. What to be kept in mind in writing research report and
how to use graphics in data presentation?
13. Design and frame 25 questions for conducting a survey
research for the title of "Influence of television
advertisements on adolescents".
14. Elaborate various ethical issues in media research.
15. Explain the various process of media research.
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