DISTANCE EDUCATION
M.A. (MC JR)/MJMC DEGREE EXAMINATION,
DECEMBER 2017.
MASS COMMUNICATION RESEARCH
Time Three hours Maximum 100 marks
SECTION A — X 8 40 marks)
Answer any FIVE questions.
1. What is 'Descriptive Research'?
2. Write a note on "Media effects research".
3. Explain the 'observation' method of data collection.
4. Explain the principles of formulating a hypothesis.
5. What is meant by operational definition?
6. Explain the procedure of content analysis.
7. What is physiological technique?
8. What are the methods to be followed in advertising
research?
Sub. Code
24
DE-2615
2
Sp 6
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Elaborate the experimental research methods.
10. What are the rules for report writing?
11. List out the rules in preparation of questionnaire for
research.
12. Write about the different types of tools of data collection
and its limitations.
13. Explain the need and scope of media research.
14. Quantitative Vs Qualitative Illustrate.
15. Write a research proposal for any media related topic.