DISTANCE EDUCATION
M.A. (Sociology) DEGREE EXAMINATION, MAY 2017.
SOCIOLOGY OF MASS COMMUNICATION
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions of the following in
150 words each.
1. Explain the scope of communication.
2. Bring out the differences in communication mode.
3. Write a short note on film censorship.
4. Explain the role of opinion leaders in the process of
diffusion.
5. Write a short note on digital divide.
6. Describe social responsibility theory of communication.
7. Analyse the role of print media in national development.
8. Explain the need for communication in the modern era.
PART B — × 15 60 marks)
Answer any FOUR of the following in 700 words each.
9. Explain the various models of communication.
10. Describe the various stages of interpersonal
communication.
Sub. Code
23
DE-769
2
wk4
11. Trace the origin of mass media in India.
12. Portray the process of diffusion in communication.
13. Explain the various techniques of propaganda.
14. Elucidate the elements and types of communication.
15. How does communication technology bring about social
change? Comment.