DISTANCE EDUCATION
M.A. (Sociology) DEGREE EXAMINATION,
DECEMBER 2017.
SOCIOLOGY OF MASS COMMUNICATION
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE of the following in about 150 words each.
1. List out the barriers of communication.
2. State the characteristics of communications.
3. Explain the uses of new media.
4. What do you mean by SMS and 3G? Explain.
5. Describe the elements of communication.
6. State the significance of the public opinion.
7. Trace out origin and growth of television.
8. Bring out the role of opinion leaders in the process of
diffusion.
PART B — x 15 60 marks)
Answer any FOUR of the following in about 700 words each.
9. Write an essay on models of communication.
10. What is video conferencing? Explain its growth and
importance.
Sub. Code
23
DE-3071
WS
2
11. Give an account on the differences in communication
code.
12. Elucidate the authoritarian and social responsibility
theories of communication.
13. Critically analyse the impact of cinema on society.
14. What is digital divide? How to eradicate digital device.
15. Define propaganda and discuss its role in the society.
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