DISTANCE EDUCATION
M.A. (Sociology) DEGREE EXAMINATION, MAY 2016.
SOCIOLOGY OF MASS COMMUNICATION
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE of the following in about 150 words each.
1. Write meaning and types of communications.
2. Explain the mass communication.
3. Discuss about the growth of mass media.
4. Write short note on video conferencing.
5. How does television play an important role in the process
of diffusion?
6. Write brief note on Technology and communication?
7. Discuss about the formation of public opinion?
8. Put forth the relevance of propaganda in mass
communication?
PART B — 15 60 marks)
Answer any FOUR of the following in about 700 words each.
9. Give detailed account on theories of communication?
10. Illustrate the various characteristics and differences in
communication mode?
Sub. Code
23
DE-3947
2
Ws9
11. Discuss in details about origin of Mass media?
12. Enumerate the importance Communication and the
process of diffusion?
13. Elucidate about the role communication in development
of Digital divide?
14. Critically analyses the role of opinion leaders I the
process of diffusion?
15. "Communication and Social Change" critically analyze.