DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Fourth Semester
RETAIL TRENDS
(Upto 2012-13 Academic year and 2013 Calendar year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Briefly explain the different types of retail formats.
2. Explain the classification of retail stores.
3. Write short notes on
Experiential retailing.
Pre-paid retailing.
4. What are the factors influencing the demand of
Household Appliances? Explain.
5. What are the steps involved in conference booking?
Explain with suitable illustrations.
6. List down and explain the Roadblocks to retail
development in developing country like India.
7. Briefly explain the customer decision making process
with reference to Leading retail giant.
8. List out and explain the factors to be considered. Prior to
setting up a location of retail store.
Sub. Code
42
DE-810
2
Ws3
PART B — × 15 60 marks)
Answer any FOUR questions.
9. What is merchandise management? Briefly explain the
factors affecting the merchandising function.
10. Write an essay on "Return on Inventory Investment in
Retailing".
11. Briefly explain the online opportunities available for
Indian Retail industry.
12. What are the procedure followed by global chain stores in
retail business? Explain with suitable example.
13. Write brief note on:
Mass customization.
DIY format.
Modes of payment.
14. Explain the qualities and types of durable goods and soft
goods with suitable example.
15. Define Retail banking. Briefly explain the role of mobile
technology in retail banking, tourism services.