DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Fourth Semester
RETAIL TRENDS
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE questions.
1. Write short note on ROI ROII.
2. Explain the various objectives of prepaid retailing.
3. What do you mean by owner-producer run format?
Explain.
4. What are the benefits of self service in retail shop?
5. Explain the need of on-line retail trading.
6. Give the different kinds of purchasing system of the
retailer.
7. Briefly explain the soft goods retailing.
8. Discuss the concept of service retailing.
Sub. Code
42
PART B — x 15 60 marks)
Answer any FOUR questions.
9. Explain the factors that influence the growth in retailing.
10. Describe the different types of retail format.
11. Discuss the trends and concept in retail banking.
12. Elaborate "Generation Crossover" under retail trends.
13. What are the merits and demerits of centralised storage
in retailing?
14. Explain the types of communication shared by the
retailer to their customers.
15. Write a brief note on leading giant retailers of the world.
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