DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
RETAIL TRENDS
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Explain the significance of prepaid retailing.
2. Enumerate the merits of seamless retailing.
3. Write short note on
Virtual format.
Physical format.
4. Briefly explain the importance of self service.
5. What do you understand by brand experience? Explain.
6. Briefly explain the durable goods in retailing.
7. Explain the need for telephone/mobile banking.
8. Write a note on customer service in retailing with
examples.
Sub. Code
42
DE-3112
2
Ws3
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Explain the various talent capacities needed for retailing.
10. Describe the significance of retail format.
11. Explain the DIY format for gardening and decor.
12. Explain the various barriers faced by the retailer.
13. Elucidate the strengths and weaknesses of a shopping
mall.
14. Discuss the scope of tourism services retailing.
15. In what way, advertising, personal selling and sales
promotion complement each other for a retailer? Explain.
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