DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Third Semester
STRATEGIC RETAIL MANAGEMENT
(Upto 2012 13 Academic year and 2013 calendar year)
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. What is retail strategy? Define the terms mission, vision
and objectives.
2. Explain PESTLE and how those factors influence during
the strategy process formulation.
3. What is innovation and quality strategy? Explain with
four examples of innovation in quality.
4. Discuss the term 'day to day short term tactical decisions'
with four relevant examples.
5. Explain porter's framework of competitive strategy with
an illustration.
6. List down and explain any four critical success factors
for departmental stores in India
7. Explain Bowman's strategy clock price-value matrix with
an example.
8. What is the role of culture in retail strategy
implementation?
Sub. Code
33
DE-805
2
SER
PART B — 15 60 marks)
Answer any FOUR questions.
9. What is the role of retail strategist? Explain the
relationship between Company's strategy and its retail
business model with relevant examples.
10. Explain the various techniques used for environmental
scanning and its appraisal.
11. What are the methods for retailers to assess their service
quality? Explain.
12. Explain the different types of retailers with a neat chart.
13. As a consumer, discuss the various pros and cons of
MNC's in retailing in India.
14. How does BCG matrix and GE-McKinsey matrix bring
retail knowledge? Explain.
15. Explain the various customer needs and their solutions
adapted by retail banking sector of India.