DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Third Semester
STRATEGIC RETAIL MANAGEMENT
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE questions.
1. What is retail strategy? Define and explain the term
VMOST.
2. Explain PESTLE and how those factors influence during
the retail strategy process formulation.
3. What is innovation and quality strategy? Explain with
four examples of innovation in quality.
4. Explain Michael Porter's five force model framework with
a neat diagram.
5. Explain outsourcing strategy with relevance to synergy in
operations.
6. List down and explain any four critical success factors
for departmental stores in India
7. Explain Bowman's strategy clock price-value matrix with
an example.
8. What is the role of leadership and corporate culture in
retail strategy implementation?
Sub. Code
33
DE-4219
2
Ws19
PART B — x 15 60 marks)
Answer any FOUR questions.
9. What is the role of retail strategist? Explain the
relationship between Company's strategy and its retail
business model.
10. Explain the financial and non-financial methods used for
retail organisation's appraisal in detail.
11. Detail the strategic trinity' with relevant diagrams.
12. Explain the different types of retailers with a neat chart.
13. As a consumer, discuss the various pros and cons of MNC
in retailing in India.
14. How is BCG matrix and GE-McKinsey matrix important
for retail knowledge? Explain.
15. Explain Simon's seven strategy questions and their
solutions adapted by retail sector.