Exam Details
| Subject | strategic retail management | |
| Paper | ||
| Exam / Course | m.b.a. (rm) | |
| Department | ||
| Organization | Alagappa University Distance Education | |
| Position | ||
| Exam Date | December, 2017 | |
| City, State | tamil nadu, karaikudi |
Question Paper
DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Third Semester
STRATEGIC RETAIL MANAGEMENT
(Upto 2012-13 Academic Year 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Define and explain the term "Strategy".
2. What are characteristics of Retail Strategists?
3. Identify the various Critical Success Factors (CSF).
4. What is Merger? What are the reasons for Merger?
5. State the benefits of Innovation Strategy.
6. What are the advantages of BCG matrix?
7. List out the significance of Hypermall.
8. Bring out the importance of Retail Strategy Audit.
PART B — × 15 60 marks)
Answer any FOUR questions.
9. "Strategic Retail Management is managing the Future"
— Discuss.
10. Discuss about the various Environmental Scanning
Techniques.
Sub. Code
33
DE-3107
2
WS 20
11. Explain Porter's "Frame work of competitive strategies".
12. Explain and illustrate Hofer's product market evolution
matrix.
13. Explain how will you measures the performance brand
strategy of 'TATAMOTORS'.
14. What are the issues involved in strategy implementation?
15. Define the term 'Corporate Governance". Explain its
characteristics.
———————
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Third Semester
STRATEGIC RETAIL MANAGEMENT
(Upto 2012-13 Academic Year 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Define and explain the term "Strategy".
2. What are characteristics of Retail Strategists?
3. Identify the various Critical Success Factors (CSF).
4. What is Merger? What are the reasons for Merger?
5. State the benefits of Innovation Strategy.
6. What are the advantages of BCG matrix?
7. List out the significance of Hypermall.
8. Bring out the importance of Retail Strategy Audit.
PART B — × 15 60 marks)
Answer any FOUR questions.
9. "Strategic Retail Management is managing the Future"
— Discuss.
10. Discuss about the various Environmental Scanning
Techniques.
Sub. Code
33
DE-3107
2
WS 20
11. Explain Porter's "Frame work of competitive strategies".
12. Explain and illustrate Hofer's product market evolution
matrix.
13. Explain how will you measures the performance brand
strategy of 'TATAMOTORS'.
14. What are the issues involved in strategy implementation?
15. Define the term 'Corporate Governance". Explain its
characteristics.
———————
Other Question Papers
Subjects
- business environment
- business laws
- business research
- financial and management accounting
- global business and mncs
- growth management
- it for retail management
- management concepts
- managerial economics
- marketing management
- organizational behaviour
- principles of retail management
- quality management
- quantitative methods
- retail logistics and supply chain
- retail sales management and selling skills
- retail technology management
- retail trends
- shopper behaviour and relations management
- store and mall management
- strategic retail management