DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
First Semester
MARKETING MANAGEMENT
(Upto 2012 2013 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
1. Discuss the concept of social marketing with its need and
importance.
2. Describe four in marketing.
3. List down and explain the importance of consumer
behaviour.
4. How does the psychological determinants determines
consumer behaviour? Explain.
5. Explain product planning and development with suitable
example.
6. Enumerate the relationship between pricing and product
life cycle.
7. Discuss the merits and demerits middlemen functions in
distribution channels.
8. Detail the selling process in case of personal selling
method.
Sub. Code
15
DE-797
2
Sp 1
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Discuss the various basis of market segmentation.
10. Explain the different determinants of consumer
behaviour.
11. Narrate the procedure involved in marketing research
with relevant example.
12. Describe the product life cycle with an example.
13. Explain the significant role of price mix management in
marketing.
14. Discuss the various decisions involved in physical
distribution.
15. Bring out need for advertisement and its role.