DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
First Semester
MARKETING MANAGEMENT
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE questions.
1. Explain social marketing concept with an example and
also discuss why it's relevant in today's market.
2. Draw and explain the consumer buying process.
3. Explain the pricing methodology to be adopted in the
various stages of product life cycle.
4. Explain the following with two examples for each
Product positioning
Diversification.
5. How channel conflicts are managed and cooperation is
achieved by the organization Discuss?
6. Briefly discuss the various types of logistics and decisions
Involved in it.
7. Discus and differentiate personal selling vs Impersonal
selling.
8. Explain Advertising evaluation process with an example.
Sub. Code
15
DE-4211
WSS
2
PART B — x 15 60 marks)
Answer any FOUR questions.
9. Draw and explain marketing mix for the following
A travel agency specializing in luxury holidays.
A Kollywood movie studio releasing a blockbuster
film "Baahubali-3".
A chemical company supplying fertilizers to
Farmers.
10. Critically analyse the elements of company's micro
environment (Internal factors) and give an example for
each and discuss why it's important?
11. Explain the steps involved in the process of marketing
research.
12. Briefly discuss about the policies and strategies in
involved in branding.
13. Explain any three pricing methodology with an example.
14. Malls and Online are the places people marching towards
Discuss.
15. Explain Sales Promotions and its various types with
examples.
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