DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
First Semester
Retail Management
MARKETING MANAGEMENT
(Upto 2012-2013 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE questions.
1. Explain the concept of social market. State its salient
features.
2. Distinguish between industrial and service marketing.
3. Point out the underlying objectives of marketing
research.
4. Why do new products fail in the market?
5. "Packaging is a silent salesman" Comment.
6. How is pricing associated with product life cycle? Explain.
7. Enumerate the modern trends in retailing.
8. Examine the steps involved in selling.
Sub. Code
15
DE-3099
2
SP 5
PART B — × 15 60 marks)
Answer any FOUR questions.
9. What are the factors affecting marketing environment?
10. Discuss the meaning and importance of the study of
consumer behaviour.
11. Enumerate the stages involved in New product
development.
12. Explain the bases and methods of fixing price.
13. "We can eliminate middlemen but not their functions"
Comment.
14. Explain the factors influencing advertising media.
15. Narrate 4 involved in marketing.