DISTANCE EDUCATION
M.B.A. (Tourism) DEGREE EXAMINATION, MAY 2017.
Third Semester
TOURISM MARKETING
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Explain the 4 of marketing in tourism.
2. State the advantages of tourism market segmentation.
3. Explain the characteristics of service.
4. Differentiate skimming with penetration pricing.
5. Point out the significance of explain about online services
in tourism.
6. Why promotion is needed for tourism marketing?
Explain.
7. List the salient features of tourism product.
8. Write short note on personal selling.
Sub. Code
36
DE-562
2
Ws 5
PART B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Discuss the significance of marketing concepts to tourism.
10. Explain the various positioning strategies that could be
applicable for tourism sector.
11. Explain product modification and revitalization in the
context of tourism product.
12. What is sales sequence? Explain the different stages of
sales sequence.
13. Discuss the personnel involved in the effective
functioning of tourism.
14. Explain the high, medium and long pricing strategies
related to the tourism industry.
15. Describe the employee behavior and attitudes in tourism
organizations.