DISTANCE EDUCATION
M.B.A. (Tourism) DEGREE EXAMINATION, MAY 2018.
Third Semester
(Upto 2012 2013 Academic Year and 2013 Calendar Year)
TOURISM MARKETING
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. What is product Market?
2. Define market segmentation.
3. Write note on marketing mix in Tourism.
4. Explain the pricing methods applied in Tourism.
5. Write short note on product line concept in Tourism.
6. Define 'Advertisements' and give meaning.
7. What is sales promotion? And give suitable product.
8. Explain the various promotional methods available to
support Tourism marketing.
Sub. Code
36
DE-3965
2
Sp 1
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Examine the role of public relations in Tourism
marketing.
10. Discuss about media mix in Tourism.
11. Explain the various pricing objectives under various
pricing.
12. Explain the need and importance of advertisement under
Tourism marketing.
13. Explain the steps involved in new product planning in
Tourism.
14. Write an essay on the types of sales promotion techniques
in Tourism.
15. Give some guidelines for marketing of Tourism products.