DISTANCE EDUCATION
M.B.A. (Tourism) DEGREE EXAMINATION,
DECEMBER 2017.
Third Semester
TOURISM MARKETING
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
1. Define marketing.
2. Write short note on the concept of product and market
proposed by Kotler.
3. What is intangible product of tourism?
4. How advertisement becomes important one for tourism?
5. Write short note on the classification of media to promote
tourism industry.
6. Write short note on objectives of sales promotion.
7. What are the basic procedures involved in travel
planning?
8. Explain the public relations tools used in tourism.
Sub. Code
36
DE-2865
2
Ws 5
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Write a brief essay on the concept of market
segmentation in tourism.
10. Describe the steps involved in the new product planning
in tourism.
11. Write an essay on the basic steps in tourism
arrangement process.
12. Discuss the various pricing objectives under tourism
pricing.
13. What is sales promotion and gives techniques in tourism
promotion?
14. Explain about product life cycle concept in tourism
products.
15. Discuss the role of management of employee behaviour
and attitudes in tourism organizations.
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