DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Fourth Semester
PRODUCT MANAGEMENT
(2012-13 Academic year and 2013 Calendar year only)
(English Medium only)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Differentiate product with service.
2. Why do some products fail in the initiation of
commercialization?
3. Differentiate Test marketing with Market Testing.
4. How do you classify new products?
5. How does brainstorming help in developing new
products?
6. Explain the various types of positioning.
7. Why do companies give importance while packaging
products?
8. Explain the various stages of product life cycle.
Sub. Code
411
DE-902
2
Ws 11
SECTION B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Explain the various stages of developing a new product.
10. Discuss the role of product managers in developing new
products.
11. ''Commercialization is more difficult than developing a
new product" Give your answer.
12. Discuss the different sources of innovation for idea
generation.
13. Describe McKinsey's 7S framework.
14. Discuss the various brand positioning strategies with
suitable examples.
15. Explain the strategic intervention for the various stages
of product life cycle.