DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
PRODUCT MANAGEMENT
(2012-13 Academic Year and 2013 Calendar Year Only)
(English Medium Only)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
1. What is mean by product differentiation? Write about its
advantages.
2. What do you mean by new product development?
3. Describe the important criteria used to screen new
product ideas.
4. Explain the 7S frame work in NPD.
5. What is meant by brand? Write about its benefits and
limitations.
6. What are the essentials for new product development?
7. What is the difference between a product mix and
product portfolio?
8. Describe the development of the component of product
strategy for a new product.
Sub. Code
411
DE-3204
2
wk10
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Product mix of service is different from products explain.
10. Distinguish between the terms concept testing, product
testing and test marketing.
11. What are the steps involved in new product launch?
Discuss with suitable examples.
12. Explain in detail the term 'positioning' in marketing
management with suitable examples.
13. Explain the new product development policies.
14. What are the benefits and limitations of branding a new
product?
15. Briefly explain the advantages and disadvantages of line
extension.
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