DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Fourth Semester
PRODUCT MANAGEMENT
(2012-13 Academic Year and 2013 Calendar Year only)
(English Medium only)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
1. Define a product. Explain the significance of product
planning.
2. What do you mean by new product development?
3. What do you mean by setting responsibility for new
product development?
4. What are the advantages and disadvantages of branding
a product?
5. Name the three best life cycle strategies in India.
6. Explain about the product portfolio concept.
7. What are the factors to bear in mind while designing a
test market?
8. What is mean by business analysis and how will you
conduct?
Sub. Code
411
DE-4316
2
Ws 5
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Briefly explain about the product policy.
10. What are the various steps in new product development?
11. Discuss various methods to measure 'Brand Equity'.
12. Explain the 7S framework to define your new product
development strategy.
13. Define packaging. What are the important functions of
packaging products?
14. Briefly describe each of the four distinct stages of the
product life cycle.
15. Significance of product research function in the current
market scenario.
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