DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Third Semester
STRATEGIC MANAGEMENT
(2012-13 Academic Year and 2013 Calendar Year only)
(English Medium only)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Distinguish between vision, mission, and goals of a firm's
strategic intent.
2. What is balanced score card and what strategic purpose
does it serve?
3. Write notes on value chain analysis.
4. What is the concept of synergy and how can it be a choice
in management?
5. How portfolio analysis could be useful to strategic
alternatives?
6. What are the problems of resource allocation?
7. How does culture influence strategy?
8. What do you mean by strategic audit?
Sub. Code
36
DE-901
2
Ws 5
SECTION B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. What corporate objectives should be set for a large
organization and what are its characteristics? How are
they set?
10. Briefly mention the factors you would consider while
preparing organizational capabilities in various
functional areas.
11. Using Environmental Threats and Opportunities Profile
find the threats and opportunities of a firm of
your choice.
12. Discuss the different forms of restructuring.
13. Explain the mechanism and implications of Mckinsey
framework.
14. Explain the evaluation techniques for strategic control.
15. Discuss the different types of functional level strategies.