DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Third Semester
STRATEGIC MANAGEMENT
(2012-13 Academic Year and 2013 Calendar Year Only)
(English Medium Only)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Discuss the nature and significance of Strategic
Management.
2. Elucidate the steps involved in developing a mission
statement. Analyse with examples the characteristics of a
good mission statement.
3. What are the challenges faced in strategy formulation
and how can they be mitigated?
4. Explain Benchmarking as a strategic management tool.
5. Discuss the concept of Synergy and its relevance.
6. Explain the BCG growth share matrix and bring out its
limitations.
7. Write a note on Corporate Governance.
8. Explain Portfolio analysis and bring out is advantages
and disadvantages.
Sub. Code
36
DE-4315
2
Ws19
SECTION B — x 15 60 marks)
Answer any FOUR questions.
9. Analyse the various steps in the strategic management
process and relate with examples.
10. Explain the basic model of strategic management.
11. Evaluate the impact of the five forces that drive
competition in an industry. How does it help strategic
managers to understand industry dynamics.
12. Briefly describe the four levels of corporate strategy and
where and how they are used for managing growth.
13. What do you understand by resource allocation? Explain
how it is critical for the success strategy implementation.
14. Discuss the different techniques for organisational
appraisal.
15. Discuss in detail the techniques of Strategic evaluation.