DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Third Semester
STRATEGIC MANAGEMENT
(2012-13 Academic year and 2013 calendar year only)
Time 3 hours Maximum 100 marks
SECTION A — X 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. What do you mean by strategic planning? Explain.
2. Explain in detail CSF.
3. Write a note on value chain analysis.
4. Brief about bench marking.
5. Describe the reasons for forming strategic alliances.
6. Write a note on corporate restructuring.
7. What is blue ocean strategy? Explain its concepts and
provide examples.
8. Explain corporate Governance and give is importance.
Sub. Code
36
DE-3203
2
sp4
SECTION B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Explain the relationship between a company's strategy
and its business model.
10. List out the strengths and weakness of CSF.
11. Briefly discuss the ETOP analysis.
12. Write a detailed note on BCG matrix.
13. Discuss the different risks and challenges of strategy
implementation.
14. Explain shell directional policy matrix. What are its
strength and weakness?
15. Elaborate the techniques of strategic evaluation.