Exam Details
| Subject | international marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | November, 2018 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 9 EXAMINATION WINTER 2018
Subject Code: 4190542 Date:26/11/2018
Subject Name: International Marketing
Time: 10:30 am To 1:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
State the various modes of entry to foreign markets. Briefly explain any four of them.
07
Discuss the process of Internationalization.
07
Q.2
Explain the principles of absolute and comparative advantage.
07
Explain the significance of international marketing research in today's globalized market.
07
OR
What barriers make controlling international operations more complex than controlling domestic market activities Explain.
07
Q.3
Discuss various measures to minimize political risk.
07
Explain the process of new product development.
07
OR
Q.3
"Firms operating internationally come across a wide range of diverse cultural environment." Explain the significance of culture in international business decisions, with suitable examples.
07
Examine how advances in information technology impacts business.
07
Q.4
List out psychological and social dimensions that affect consumer behavior in International context.
07
List out the documents required in International trade and explain any three of them.
07
OR
Q.4
Describe the factors to be considered in pricing for international marketing.
07
Describe the functions and importance of packaging. What are the special considerations in packaging and labelling in international marketing.
07
Q.5
Evaluate the comparative effectiveness of various promotional tools used in international marketing communication.
07
Differentiate between litigation and arbitration.
07
OR
Q.5
Discuss various methods of data collection in International Marketing Research.
07
Explain the concept of indirect exporting and its advantages.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 9 EXAMINATION WINTER 2018
Subject Code: 4190542 Date:26/11/2018
Subject Name: International Marketing
Time: 10:30 am To 1:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
State the various modes of entry to foreign markets. Briefly explain any four of them.
07
Discuss the process of Internationalization.
07
Q.2
Explain the principles of absolute and comparative advantage.
07
Explain the significance of international marketing research in today's globalized market.
07
OR
What barriers make controlling international operations more complex than controlling domestic market activities Explain.
07
Q.3
Discuss various measures to minimize political risk.
07
Explain the process of new product development.
07
OR
Q.3
"Firms operating internationally come across a wide range of diverse cultural environment." Explain the significance of culture in international business decisions, with suitable examples.
07
Examine how advances in information technology impacts business.
07
Q.4
List out psychological and social dimensions that affect consumer behavior in International context.
07
List out the documents required in International trade and explain any three of them.
07
OR
Q.4
Describe the factors to be considered in pricing for international marketing.
07
Describe the functions and importance of packaging. What are the special considerations in packaging and labelling in international marketing.
07
Q.5
Evaluate the comparative effectiveness of various promotional tools used in international marketing communication.
07
Differentiate between litigation and arbitration.
07
OR
Q.5
Discuss various methods of data collection in International Marketing Research.
07
Explain the concept of indirect exporting and its advantages.
07
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