Exam Details
| Subject | international marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | May, 2019 | |
| City, State | gujarat, ahmedabad |
Question Paper
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 9 • EXAMINATION SUMMER 2019
Subject Code: 4190542 Date:03/05/2019
Subject Name: International Marketing
Time: 02:30 PM To 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Define International Marketing. Explain the process of internationalization.
07
Write a note on WTO and GATT.
07
Q.2
Explain the various type of non-tariff barriers encounter by marketer in international marketing.
07
List out various cultural factors of international marketing and explain in detail.
07
OR
How technological factors influences international marketing?
07
Q.3
List out various factors affecting consumer behavior for international marketing.
07
You are the marketing executive in XYZ Co. Ltd. Your company has decided to enter into international markets without any investments abroad. Discuss various modes of entry suitable in this regard and also explain their merits and limitations.
07
Q.3
Explain the process for conducting international marketing research.
07
What are the difficulties in using and comparing secondary data from a number of countries?
07
Q.4
Explain the concept of new product development process in detail.
07
Compare and Contrast: unified v/s diversified advertising strategy with its merits demerits.
07
OR
Q.4
Describe the concept of IPLC theory and its marketing implications.
07
Discuss different types of indirect intermediaries in an international channel of distribution.
07
Q.5
Which are the various pricing strategies used in international marketing? Explain with the help of suitable example.
07
List out and explain various shipping documents in detail.
07
OR
Q.5
Explain why role of packaging labeling are very important. Justify the sentence.
07
Elaborate the concept of product adoption product standardization with suitable example.
07
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 9 • EXAMINATION SUMMER 2019
Subject Code: 4190542 Date:03/05/2019
Subject Name: International Marketing
Time: 02:30 PM To 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Define International Marketing. Explain the process of internationalization.
07
Write a note on WTO and GATT.
07
Q.2
Explain the various type of non-tariff barriers encounter by marketer in international marketing.
07
List out various cultural factors of international marketing and explain in detail.
07
OR
How technological factors influences international marketing?
07
Q.3
List out various factors affecting consumer behavior for international marketing.
07
You are the marketing executive in XYZ Co. Ltd. Your company has decided to enter into international markets without any investments abroad. Discuss various modes of entry suitable in this regard and also explain their merits and limitations.
07
Q.3
Explain the process for conducting international marketing research.
07
What are the difficulties in using and comparing secondary data from a number of countries?
07
Q.4
Explain the concept of new product development process in detail.
07
Compare and Contrast: unified v/s diversified advertising strategy with its merits demerits.
07
OR
Q.4
Describe the concept of IPLC theory and its marketing implications.
07
Discuss different types of indirect intermediaries in an international channel of distribution.
07
Q.5
Which are the various pricing strategies used in international marketing? Explain with the help of suitable example.
07
List out and explain various shipping documents in detail.
07
OR
Q.5
Explain why role of packaging labeling are very important. Justify the sentence.
07
Elaborate the concept of product adoption product standardization with suitable example.
07
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