Page 1 of 2
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER EXAMINATION SUMMER 2017
Subject Code: 2830501 Date: 10/05/2017
Subject Name: International Marketing
Time: 02.30 PM TO 05.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
6
1.
A Strong orientation towards home country is an indication of
1
A.
Ethnocentricity
B.
Polycentricity
C.
Geocentricity
D.
Globalization
2.
Hofstede's national cultures do not include this dimension
1
A.
Power Distance
B.
Uncertainty Avoidance
C.
Temporal Orientation
D
Individualism Collectivism
3.
"One Money One Market is the description of this type of economic cooperation
1
A.
Free Trade Area
B.
Common Market
C.
Economic Union
D.
Political Union
4.
This is NOT a Non Tariff barrier
1
A.
Documentation
B.
Quota
C.
Countervailing Duty
D.
License
5.
According to International Product Life Cycle theory, a Country that developed an Innovation will eventually become
1
A.
A net Importer
B.
A Net Exporter
C.
An Absolute Importer
D.
A Relative Producer
6.
A study of consumer behavior should emphasize this particular perspective
1
A.
Cultural
B.
Psychological
C.
Social
D.
All of the above
Q.1

Explain Free Trade Zones Special Economic Zones
04
Q.1

Define the Terms
1. Self Reference Criterion
2. Free Trade Agreement
3. Geo Centric Strategy
4. NAFTA
04
Q.2

Explain all the phases of International Product Life Cycle in the context of international markets in detail with diagram
07

What are the characteristics of Culture Explain how the culture of different countries affect the international marketing strategies of a company
07
OR

"Advertising worldwide is a real challenge" Do you agree or disagree? Support your answer with factors such as different language, cultural, social
07
Page 2 of 2
and economic diversity in different countries?
Q.3

Explain in brief the various tariff and non- tariff barriers faced by business house in International markets.
07

Explain the major factors to be considered while taking Packaging decision in International Marketing.
07
OR
Q.3

Write in detail different International Pricing Methods (Strategies) in detail.
07

Describe the role of internet and electronic media, for marketing the product across various countries.
07
Q.4

List out the various types of International Market Entry strategies and explain in brief.
07

What are the various means of settlement of disputes in international marketing
07
OR
Q.4

What is the difference between Multi Domestic Strategy and Transnational Strategy in International Markets
07

The environmental factors prevailing in foreign market make the task of international marketers very complex and difficult. Comment with examples on the external uncontrollable factors of international marketing.
07
Q.5

Elaborate the merits and demerits of standardization and customization of products for international markets.
07

Explain how Foreign Exchange (Currency Rate) Fluctuations affect International Trade with reference to effect of Chinese Currency on India.
07
OR
Q.5

What is the meaning of Dumping Explain in brief types of dumping
07

Select a product of your choice for any one Middle East Country. Explain strategies for promotion for selected international markets?
07