FACULTY OF PHARMACY
B. Pharmacy 4/4 I-Semester (Supplementary) Examination
Subject: Pharmaceutical Business Management
Time 3 Hours Max. Marks: 70
Not Answer All questions. All questions carry equal marks
1 Describe the term 'production control' under the production management. Explain
the procedures for control the progress, flow and corrective measures.
Describe the principles of TQM.
OR
Describe the management functions of 'planning' and 'organizing'.
Describe skills required for a manager.
2 Describe the services of in a pharmaceutical industry with examples.
Describe the workstation designs.
OR
Describe the requirements of factory building in pharmaceuticals industry.
Draw the layout of stores department and explain.
3 Explain the purchasing cycle and procedures for the materials items in an
industry.
Comment on the quality and quantity of materials in the inventory.
OR
Define selective inventory control. Describe the statistical reorder point system
with explanation.
What is meant by 'stock-out position'? Explain the reasons and applications.
4 Define performance appraisal and explain its importance. Describe any one
method of the same with relevant advantages and disadvantages.
Describe four objectives of HRM.
OR
Describe the role (functions and importance) of human resource manager in a
pharmaceutical industry.
Explain the concept of job analysis and its uses.
5 Describe the sales promotion strategies with objectives.
Differentiate 'branded' and 'generic' products.
OR
Explain the functions of marketing management with an outline plan of market.
Explain the ground rules for product positioning in the market.