FACULTY OF PHARMACY
B. Pharmacy 4/4 I Semester (Main) Examination
Subject Pharmaceutical Business Management
Time 3 hours Max. Marks 70
Note: Answer all questions. All questions carry equal marks.
1 Describe critical elements of total quality management and how are they
linked to modern management practices. 14
OR
Explain different quantitative tools of forecasting for production and mention
their limitations. 14
2 Describe the factors influencing the selection of location and layout. 7
Explain general flow patterns for production of tablets with the help of
diagrams. 7
OR
Explain the general utility requirements in a pharmaceutical unit along with
their characteristics with reference to tablets and parenteral production. 14
3 Describe the different approaches of inventory management to prevent over
stock or out of stock. 14
OR
Draw the typical layout of drug store and explain the receiving, inspects and
issue procedures. 14
4 Differentiate between job analysis and job evaluation. 6
Explain the concepts of merit rating and remuneration. 8
OR
Describe Hawthrone experiments and their significance in industrial
psychology. 14
5 What are the ways and means of advertising of pharmaceuticals without
contravening the rules of Objectionable Advertisements Act. 7
Discuss about various marketing channels for pharmaceuticals. 7
OR
Write the factors influencing pricing. 7
Explain different approaches for pricing of pharmaceuticals. 7