FACULTY OF PHARMACY
B. Pharmacy 4/4 I Semester (Main) Examination, November 2016
Subject: Pharmaceutical Business Management
Time: 3 Hours Max.Marks: 70
Note: Answer all questions. All questions carry equal marks.
1 Explain the concepts of bureaucratic, administrative and scientific management. 14
OR
Explain the different requirements of GMP in pharmaceutical manufacturing. 14
2 Explain the factors influencing the selection of an ideal plant location and building
requirements and specifications. 14
OR
Explain the layout for parenteral and tablet production area. 14
3 Describe the significance of EBQ and ABC analysis in production planning and
control. 14
OR
Explain the factors influencing the location and layout of stores and mention the
issue procedures. 14
4 Differentiate between recruitment and selection. 7
Explain the training and transfer procedure in personnel management. 7
OR
Describe different approaches for the motivation of employees in work environment. 14
5 Describe different channels of distribution and mention their advantages and
disadvantages. 14
OR
Explain about sales promotion policies, media planning and publicity specifically for
pharmaceutical business. 14