INDIAN INSTITUTE OF MATERIALS MANAGEMENT
Post Graduate Diploma in Materials Management
Graduate Diploma in Materials Management
Paper 9(NEW)
Strategic Management
Date 15.06.2016 Max. Marks :100
Time 10.00a.m. to 1.00 p.m. Duration 3 Hrs.
Instructions:
1. Part A Contains 4 main questions which are compulsory. Each question carries 8 marks.
2. Part B Answer any 3 questions out of 5 questions. Each question carries 16 marks.
3. Part C is compulsory and it is a case study carrying 20 marks.
PART A (compulsory) (32 x1 32 marks)
Q1. Expand the following terms: 8 marks
SWOT
TQM
c)EBIT
d)VCA
e)CPM
f)ROE
g)ROA
h)SGA
Q2. Match the following
A B
1. Operations Management a. Reduced business response time
2.Strategic Business Unit b. Explore and create new markets for products
3. Services c. A Budgeting method
4. Strategic Plan d. Grouping of Business Units
5. ZBB e. Extension of the divisional Structure
6. Business Strategies f. Transforms raw material into finished goods
7. Hub and Spoke g. Long Term Plan
8. Market Segmentation h. Non-physical output
Q3.Fill in the blanks with appropriate word: 8 marks
In BCG,"B" stands for
Demographic changes is a part environment
A Good Mission Statement reflects the anticipation of
If two or more organizations dissolve their identity to create a new firm it is called
is an application of group technology where a portion of a firm's
June 2016
manufacturing system has been covered to cells.
Elements of strategic Management include Analysis, Choice, Implementation and
The two environments an organization to consider are external and
is a form of organizational structure promoting dual subordination.
Q4. State True or False
Quick ratio is a non- liquidity ratio
Positioning is the art of deciding the organizations offer and image
A single product strategy is always a risky one
The Mission guides the operations of the firm by providing directions and sense of purpose
Strategic Management Techniques can be viewed as Bottom-up Top-down or Collaborative
Process.
Customization is not a way to differentiate a product.
A functional strategy is a short term game plan.
PART B
(Answer Any Three) 3 x16= 48 Marks
Q5. What are the various means of resource allocation? Explain in brief.
Q6. Discuss the steps in the strategic management process.
Q7. Write short note on any two)
a. Strategic decision making
b. Competitive profiling
c. SBU (Strategic Business Units)
d. Niche Strategy
Q8. Explain Michel Porter's five force model
Q9. State the advantages and disadvantages of any two forms of organizational structures.
PART C Compulsory 20 Marks
Q 10 CASE STUDY
A multinational company manufacturing mobile phones wants to venture into the Indian rural markets. As
a Strategic Management Consultant, develop the following.
SWOT for the company
Strategic policy to be adopted for successful venturing into the markets.
Major issues in strategic implementation
Benchmarking for the company