INDIAN INSTITUTE OF MATERIALS MANAGEMENT
Post Graduate Diploma in Materials Management
Graduate Diploma in Materials Management
Paper 9
STRATEGIC MANAGEMENT
Date 14.06.2017 Max. Marks :100
Time 10.00a.m. to 1.00 p.m. Duration 3 Hrs.
Instructions:
1. Part A Contains 4 main questions which are compulsory. Each question carries 8 marks.
2. Part B Answer any 3 questions out of 5 questions. Each question carries 16 marks.
3. Part C is compulsory and it is a case study carrying 20 marks.
PART A (compulsory) (32 x1 32 marks)
Q1) Give the expansion of 8 marks
a. CSF
b. DFMA
c. FDI
d. ABC
e. SEC
f. LBO
g. NGO
h. ROE
Q.2) Fill in the blanks: Select appropriate option. 8 marks
In entrepreneurial mode of strategic management, strategy is developed mainly by
Chief executive Senior managers Planning department.
on the choice of a narrow competitive scope within the industry.
Cost leadership strategy Differentiation strategy Focus and Niche strategy..
Objectives are
Complex Linear Isolated.
Dissolution and formation of a new organization is called
Acquisition Take-over Consolidation. .
June 2017
Good mission statement reflects the anticipation of
Products Market Customers.
Strategic planning technique incorporating objective driven SWOT analysis is called
Competitive analysis SCAN analysis Environment analysis.
Strategic Environment Assessment only applies to
Policies Environment Plans and programs.
Divestment
Diversification Expansion Selling off.
Q3) Write True or False 8 marks
Differentiation is valuable if buyers are not price sensitive.
Product-Service mix enables us to decide what and how much to produce.
Case study training method involves giving business papers to participants.
Strategic planning can be viewed as bottom up system of management.
Capacity planning is process of forecasting demand and then deciding how to meet that demand.
Each firm has to select suitable structure to implement strategies.
E-business strategy requires technological prowess to build business.
Liquidation strategy is to be followed as last resort.
Q4) Match the following 8 marks
Column A Column B
Pioneer of strategy.
Toyota lean production system.
3)Goals
4)Internal and external analysis
Zero based budget
Strategic plan
Just in Time
Services
Steps in strategic management
process
Resource allocation
Japanese management system
Long term plan
Cellular manufacturing
Non physical output.
Peter Drucker
Measurable.
PART B
(Answer Any Three) 3 x16= 48 Marks
Q5) Which generic strategy would you prefer for a company producing beauty products and why?
Q6) Changes in corporate strategy will precede and cause changes in organization structure. Do you
agree? Explain your view points in detail.
Q7) Which is better way of expansion of business? Acquisition, merger or backward/forward integration- discuss.
Q8) Why environment analysis is necessary for strategy formulation? How will you do external
environment analysis?
Q9) Explain difference between functional organization and Matrix organization with its advantages and
disadvantages.
PART C Compulsory 20 Marks
Q10) Case Study
Analyze strategies of E-business portals like Amazon, Flipcart, Snapdeal or any other such
business. Give your suggestions to improve their strategies to increase profitability.