INDIAN INSTITUTE OF MATERIALS MANAGEMENT
Post Graduate Diploma in Materials Management
Graduate Diploma in Materials Management
Paper 9
STRATEGIC MANAGEMENT
Date 13.06.2018 Max. Marks :100
Time 10.00a.m. to 1.00 p.m. Duration 3 Hrs.
Instructions:
1. Part A Contains 4 main questions which are compulsory. Each question carries 8 marks.
2. Part B Answer any 3 questions out of 5 questions. Each question carries 16 marks.
3. Part C is compulsory and it is a case study carrying 20 marks.
PART A (compulsory) (32 x1 32 marks)
Q1) Give the expansion of 8 marks
a. EFQM
b. SEBI
c. FDI
d. VCA
e. BSC
f. EAT
g. GT
h. SAP
Q.2) Fill in the blanks: Select appropriate option. 8 marks
Strategic planning tends to responsibility.
a)Top Middle Bottom
Environmental scanning provides early warning on changing
Political condition. Internal strength. External conditions..
difference between the outcome and targeted results.
Environmental analysis. GAP analysis.c) SWOT analysis.
To reverse negative trends and restore organizational stability and progress_______strategy is
deployed.
Diversification strategy. Consolidation strategy.c) Turn around strategy. .
June 2018
customers help in facing competition in market.-.
Products at lower prices. Value based services/ solutions.c) Variety of product services.
Exploring and creating new market for products is called
Product differentiation. Diversification Market segmentation
Cost leadership is an aspect of
Generic Marketing Financial
Comparison of practices—systems with other firm is
Industry analysis. Bench marking. Strategic analysis
Q3) Write True or False 8 marks
Functional strategy is a long term plan.
Liquidation strategy should be used as last resort.
Age differential of people is a demographic factor..
Risk averse managers adopt innovative actions.
orientation training is given to new recruits.
Change in government is a part of external environment.
Cost leadership strategy is valuable if buyers are not price sensitive.
Focus strategy works well when other competitors are in the same market segment.
Q4) Match the following 8 marks
Column A Column B
Mission.
Strategy
Cellular manufacturing
Objectives goals.
E-business strategy.
DFMA approach.
Strategic Business units.
Porter.
Toyota lean production system.
Competitive strategy.
Reduces response time.
Product-service mix.
Enduring purpose.
Extension of divisional structure..
Forward looking.
Time bound.
PART B
(Answer Any Three) 3 x16= 48 Marks
Q5) Which is the final phase of strategic management? Explain its importance for success of company's
progress.
Q6) Culture of the organization is one of the basic building blocks of organizational design. Do you
agree? Explain in brief.
Q7) What are the parameters of Product strategies? What is importance of new product development?
Q8) State the advantages and disadvantages of any two forms of organizational structures.
Q9) Write short notes on any two.( 2x8 16 marks)
Focus strategy.
Vertical integration.
Demographic factors of social environment.
Porter's five forces model.
PART C Compulsory 20 Marks
Q 10 CASE STUDY
A multinational company manufacturing mobile phones wants to venture into the Indian rural markets. As a Strategic Management Consultant, develop the following.
SWOT for the company
Strategic policy to be adopted for successful venturing into the markets.
Major issues in strategic implementation
Benchmarking for the company