FACULTY OF PHARMACY
B. Pharmacy 4/4 I Semester (Main) Examination, November 2017
Subject Pharmaceutical Business Management
Time 3 hours Max. Marks 70
Note Answer all questions. All questions carry equal marks.
1 Explain bureaucratic, administrative and scientific principles of management. 6
Describe the procedures involved in environmental management system as
per ISO. 8
OR
Explain the different functions of management. 6
Describe the frame work of MIS and its importance. 8
2 Write in detail about various factors influencing plant location. 7
Explain various utilities and services needed by a pharmaceutical firm. 7
OR
Explain the layouts of sterile area and tablet production area. 14
3 Write in detail about materials purchasing procedure. 7
Explain the minimum requirements to be followed for stores management. 7
OR
Write about the records to be maintained in the stores. 6
What is inventory control? Write its objectives. Explain EOQ and ABC
methods of analysis. 8
4 Explain Hawthorne experiments with their significance in industrial
psychology. 8
Write the recruitment and selection process and differentiate them. 6
OR
Explain different theories applicable for employee motivation. 8
Describe the concept of fatigue and boredom. 6
5 Describe the marketing mix of pharmaceutical business. 14
OR
Explain different concepts of pricing policy. 7
Describe the specific requirements of media planning and publicity for
pharmaceutical products. 7