FACULTY OF PHARMACY
B. Pharmacy 4/4-Year I-Semester (Non-CBCS) (Main) Examination, November 2018
Subject Pharmaceutical Business Management
Time 3 Hours Max. Marks: 70
Note: Answer all questions. All questions carry equal marks.
1 What are different levels of management and associated management
information systems in production planning and control. 7
What are the problems of production and mention the remedies for them. 7
OR
Write the needs for TQM and explain its elements for organizational
effectiveness. 8
Write the salient features of GSP. 6
2 Describe different documentation and records to be maintained as part of
GMP. 8
Explain Layout of sterile area in a pharmaceutical industry. 6
OR
Write the advantages and disadvantages of compartmentalized facilities. 6
Explain the special provisions and storage space requirements in plant
layout. 8
3 Write the importance of store organization and describe the factors to be
considered for location and layout stores. 14
OR
Explain the procedures applicable for receiving, inspection, issue and control
of store stock. 14
4 What is importance of morale and describe consequences of poor morale. 6
Explain the transfer and remuneration polices in personnel management
and their significance. 8
OR
Explain different concepts of individual and group behavior in industrial
setup. 14
5 Describe the factors to be considered for fixation of price. 6
Explain the steps involved in detailing the physician in sales promotion. 8
OR
Write importance of window and interior display in sale promotion. 6
Explain the peculiarities in sales promotion of pharmaceutical product. 8