FACULTY OF PHARMACY
B. Pharmacy 4/4 I Semester (Suppl.) Examination, April 2018
Subject: Pharmaceutical Business Management
Time: 3 Hours Max.Marks: 70
Note: Answer all questions. All questions carry equal marks.
1 Explain the requirements of GMP in pharmaceutical manufacturing. 14
OR
Explain the concept of economic batch quantity. 5
Write in detail about production forecasting and enlist various forecasting
techniques. 9
2 Discuss about the plant layout and factors to be considered for a pharmaceutical
industry. 9
Explain the procedure of work study and mention its significance. 5
OR
Explain pharmaceutical process flow patterns. 7
Describe the process flow diagrams for the production of tablets. 7
3 Explain the different approaches of inventory management and control. 14
OR
Explain layout of stores and its organization. 7
Explain different techniques used for handling of materials. 7
4 Explain behaviour of manager and subordinate according to Mc Gregor X and Y
theory. 8
Describe the Maslow's hierarchy of needs theory. 6
OR
Write a note on individual and group behaviour. 8
Explain different methods of training. 6
5 Differentiate the following:
Marketing and Selling 4
ii) Branded and Generic 4
Explain different pricing strategies. 6
OR
Describe different sales promotion techniques. 6
Explain retailer and distributor roles in pharmaceutical business and suggest
improvements for modern business. 8